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Betting Big on SXSW - Press Release February 24, 2014 11:26

Cracked Monocle, a local gaming company, bets big on SXSW


Austin, TX: Cracked Monocle, a local Austin tabletop gaming company, takes the risk and bets big on attending the rapidly growing Gaming Expo at SXSW. The self-published gaming company has been attending conventions around the state for the past two years, however, with the growth of the SXSW Gaming Expo, Cracked Monocle decided to risk the cost of the traditionally video game heavy event for the potential exposure that it offers.


Daniel Burrow, the company’s owner, stated, “We are really looking forward to SXSW. It gives us the opportunity to not only reach an entirely new audience, but also, for the first time, show off our games at a highly publicized event.”

“Counting the booth costs, banners, and promotional materials needed for us to make SXSW successful, this will be the single-most expensive event or promotional campaign that Cracked Monocle has ever participated in, but we feel that with the amazing community that SXSW has developed and the increasing interest in tabletop games, that the exposure and feedback we receive will be more than worth it.” said Alex Whisenhunt, Cracked Monocle’s Marketing Director.


With the growing success of their tabletop role-playing game, Tephra: the Steampunk RPG, SXSW is just one of the strategies that the company is employing to grow their player base, including a new website and several contracts with distributors around the country.


Cracked Monocle can be found at booth 239 and will be running 15-minute Tephra demos, displaying previews of upcoming products, and holding developer book signings.

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About Cracked Monocle:
Cracked Monocle is Texas’s premiere steampunk gaming company. You know us for our signature steampunk RPG, Tephra, and from seeing our games at conventions across Texas and beyond. Here at Cracked Monocle, we take a real good look at things that aren’t fun... and we crack them! From card games to board games to RPGs, we enjoy having fun, and looking like good Victorian mad scientists while doing so. Pull up a chair, twirl your mustache gleefully, and get ready to have some fun with Cracked Monocle.


Cracked Monocle Website: http://www.crackedmonocle.com

For Information About Cracked Monocle & Press Packet: http://crackedmonocle.com/pages/about-us


Facebook: https://www.facebook.com/CrackedMonocle
Twitter:
https://twitter.com/CrackedMonocle

SXSW Gaming Expo Info
Palmer Events Center, 900 Barton Springs Road, Austin, TX 78704
- FREE and open to the public
- Friday, March 7 | 1:00pm-9:00pm
- Saturday, March 8 | 12:00pm-8:00pm
- Sunday, March 9 | 12:00pm-8:00pm
SXSW 2013 Gaming Expo Exhibit Spaces: 147; Attendance over 3 days (approximate): 40,000. (Source)

 

Media Contact:
Alex Whisenhunt
Marketing Director, Cracked Monocle
512-773-3680
Alex@crackedmonocle.com

 


Cracked Monocle at SXSW Gaming Expo! January 30, 2014 14:32

For years there have been several events that have truly taken over the city of Austin TX in both attendance numbers and in spirit. We are proud to announce today that we will be joining the throngs of people at one of the biggest.

From March 7th-9th, 2014, Cracked Monocle will be setting up shop at one of the fastest growing gaming events in Texas, THE SXSW GAMING EXPO!

 

Press Release:

Austin, TX: Cracked Monocle, a tabletop gaming company out of Austin Texas, will be attending the SXSW Gaming Expo from March 7th-9th, 2014, at the Palmer Event Center in Austin Texas. With approximately 40,000 attendees in 2013, Cracked Monocle looks to use the event to expose their games to a wider audience.

Cracked Monocle has been demoing their games at conventions for the past two years, but the SXSW Gaming Expo marks a new level of exposure that the company has not seen before. Daniel Burrow, the company’s owner, stated, “We are really looking forward to SXSW. It gives us the opportunity to not only reach an entirely new audience, but also, for the first time, show off our games at a highly publicized event.”

With the growing success of their tabletop role-playing game, Tephra: the Steampunk RPG, SXSW is just one of the strategies that the company is employing to grow their player base, including a new website and several contracts with distributors around the country.

The SXSW Gaming Expo is a free event that is open to the public.


New Store Up and Running! January 20, 2014 21:04

Well folks, our old online store did us well for many years, but it was time to move on to bigger and better things. Thus we are extremely proud and excited to announce the launch of our new online store that will also act as the hub for all things Cracked Monocle!  This new store is not only much more powerful, but it also much easier to navigate and find the products you are looking for. 

We hope you enjoy the experience!

~ Alex Whisenhunt & The Cracked Monocle Crew

 

Our Old Wazala Store:

Our New Shopify Store!